To ensure proper mobile app launching, managing, and marketing, third-party mobile app analytics tools have no alternatives. Any type of decision in business requires data. There is no other way of doing it and these tools help with doing that. Whether it’s app launching, user engagement, total downloads, or efficiency of the marketing campaigns - everything can be measured by these mobile app analytics tools. But which one should you use for the best outcome? It differs in the fact that you are using the tool. Every tool has its own benefits. Still, some third-party mobile app analytics tools are known as the best ones among the best. Let's take a peek at them!
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Pros and Cons of Top Mobile Apps Analytics Tools of 2021
Firebase
If you want to enjoy in-app infrastructure building as well as analyzing it, Firebase is the one you are looking for.
Analytics, A/B test, crash reporting, test lab, Google Ads, hosting - this tool comes in handy with all these features.
This mobile app analytic tool can be used for IOS, Android, and Unity. If you have a budget issue, this one will serve you better.
Cons of Firebase Analytics Tool
- It can be expensive for high-traffic apps
- Customization is limited
Mixpanel
Accessible in both free and paid versions, Mixpanel ensures customs report building. With this tool, you will be able to know your user interactions too. Mixpanel creates funnels to track it.
Mixpanel is available for iOS, Android, and the Web. Location, channels, and much more data point information can be availed through this tool. This tool will help you to send push notifications to your target group too.
Cons of Mixpanel Analytics Tool
- A full CRM cycle can't be built
- The development process can take a long time
Flurry
Built for iOS and Androids, Flurry is a product of Yahoo. Through using it, you can enjoy user behaviors of any platform free.
It contains funnels, segments, cohorts, and many more features. The only setback is, anonymously it will share your data with other third parties!
Cons of Flurry Analytics Tool
- The support system is slow
- The analysis doesn't have much depth
Amplitude
If your app currently has a user base of up to 10 million, Amplitude is a nice tool that you can use for free. In case the user base goes up, you can use its paid version too.
Consisting of multiple features, like - scalable analytics, retroactive funnels, segmentation, etc. this analytic tool will support your app in many ways.
Almost similar to Mixpanel, this tool can be used on iOS and Android platforms.
Cons of Amplitude Analytics Tool
- Navigate the tool can be time-consuming
- No pre-built dashboard or API
UXCam App Analytics
Flutter, iOS, Android, Unity, React Native or Xamarian - UXCam App Analytics is something that goes with every platform. You can use it for free. Yet, pricing can be done upon request too.
It helps to understand user behavior and improve the app. Unlike the other tools, it helps with deep analytics.
Why users are dropping, how the user journey is going, what are the causes of frustration or friction - UXCam App Analytics finds all these out and reduces crashes.
Without any additional code, this tool will provide you with element tagging automatically. Ultimately, understanding the user's journey which matters the most, you will get it very easily with this tool.
Cons of UXCam App Analytics
- Limited free plan
- No preserved taps for exported videos
Countly
Need some open-source, real-time analytics? That too hosted by your own servers? For both web and mobile, Countly provides with top to the bottom analytical picture.
It is extensible via plugins. There are options like - funnel and retention analysis too.
Cons of Countly Analytics Tool
- Limited tracking for events and cohorts
- UI isn't intuitive
Localytics
Available in both free and paid versions, Localytics works as a marketing solution for mobile apps that come with the push notification sending option too.
If you are looking for mobile CRM, LTV, Attribution, Retention, Cloud support, etc. features in your analytic tool, this one can be considered as one of the most effective ones.
Cons of Localytics Analytics Tool
- Limited correlation
- Not enough product analytics feature
Adobe Analytics
Whatever you need to understand your users, Adobe analytics will provide it to you. But this tool only comes as paid.
If you want detailed segmentation, you will get the service from this tool. It ensures real-time analytics too.
Fallout analysis, Cohort analysis, Flow exploration, Contribution analysis- all the much-needed features are available in this analytical tool.
Cons of Adobe Analytics Tool
- The implementation process is complex
- Price is high
Apple App Analytics
Under the App Developer program membership, these analytical tools come in. So it can be used as a free tool. No implementation is needed at all.
Under its limited capabilities, you will enjoy App Store data, usage data, sales data, etc in this tool.
Cons of Apple App Analytics
- In-app data analysis isn't available
- Only basic analysis is available
- Available for iOS
To ensure the success of your product the most, knowing user behavior is important. Now, all these tools will help you in different ways to know your users. Which one seems more effective to fulfill your requirement? Let's go for that!
